Mira simplifies screen signage, to improve our customers' businesses, and to seed to world with accessible, reactive, context-aware signage to improve the usability of real spaces.
I oversaw production and release of our dashboard, hardware, & first-party apps. I lead the design and engineering teams in building the only digital signage product built to minimize complexity between idea and screen. I worked closely with customers to establish our first year’s roadmap of features critical to their business.
I coordinated our work with Supersequent, a machine learning performance marketing firm, to generate paid acquisition and reduce CAC from $1,200 to $200 in the first 3 months.